Welcome to AlpNet!

AlpNet is an association of European tourism partners from Switzerland, Italy, Germany and Austria, founded to promote European Alpine Tourism.

Vision & Mission

With the founding of AlpNet, nine of the leading tourist organisations in the Alps have decided to confront the global challenges together, and in so doing to strengthen alpine tourism in all its facets. It’s all about further developing and boosting sustainable Alpine tourism.

With 245.3 million overnight stays, the members of AlpNet collectively represent 66% of the 375 million overnight stays in the alpine region.

AlpNet Charter: Covid-19

During these unprecedented times, we are committed to making a meaningful contribution to ensuring that the safety and wellbeing of our guests, employees and the population at large is our top priority. AlpNet is thus seeking to align its members on a common Charter that will provide guidance on navigating this difficult and insecure period in the world of travel. You can download the charter here.

AlpNet Partners

Currently nine leading tourism organisations from the European alpine region are behind the initiative: Allgäu Tourism, Graubünden Ferien, IDM Südtirol-Alto Adige, Luzern-Vierwaldstättersee, Made in Bern AG, SalzburgerLand Tourismus, Tirol Werbung, Trentino Turismo and Valais/Wallis Promotion have all come together under the umbrella of AlpNet.

Allgäu Tourism

Even the famous fairytale king was fascinated by the Allgäu. When he sought peace and quiet and wanted to breathe in freedom, he climbed the mountain peaks, rode across the meadows or listened to the operas of Richard Wagner in his famous castle. A place for all those who like plenty to dream about: Cycling and hiking around the prettiest corners in harmony with the nature. In winter, unusual experience in a snow-white winter wonderland is awaiting for the holiday guests. The towns provide cultural highlights in summer and in winter.

Graubünden Ferien

1000 summits, 150 valleys, 615 lakes, 3 languages. – That is Graubünden in numbers.

In this region, travellers find chic alpine towns for example St. Moritz as well as small idyllic mountain villages. On the slopes, cross country tracks, hiking paths or bike trails – the adventures awaiting outdoor enthusiast and nature lovers are countless. To get from one place to the next guests board one of the trains from the Rhaetian Railway. Their lines are so magnificently laid out into the landscape that one of them is even a UNESCO World Heritage Site.

IDM Südtirol-Alto Adige

Italy’s northernmost province combines Alpine staidness with Italian joie-de-vivre, the Dolomites – a UNESCO World Heritage site – and cultural diversity. South Tyrol is a region abounding with contrasts, between Mediterranean landscape and Alpine peaks, deeply rooted tradition and cosmopolitan curiosity. The allure of South Tyrol lies in its variety and the harmony of opposites.

Luzern Tourismus

The Lucerne  Lake Lucerne Region with its unique mountain and lake landscape is as fascinating as the city of Lucerne itself. Nowhere you find so much Switzerland in such a small space and such a wide range of year-round experiences: Europe’s biggest inland fleet of steamboats, the world’s steepest cogwheel railway runs onto the Pilatus and the steepest funicular onto Stoos, the first rotating cable railway onto the Titlis, the world’s first double-decker open-air cable railway on the Stanserhorn and Europe’s first cableway onto the Rigi. The Unesco Entlebuch Biosphere will delight you with pure nature.

Made in Bern AG

Picturesque landscapes, dotted with over 800 sparkling lakes, framed and distinguished by countless mountain peaks, world-class events and once-in-a-lifetime experiences, moments of bliss and unsurpassable feelings of contentment: Bern and the Bernese Oberland belong to the most appealing regions of Switzerland. From the UNESCO-listed capital to the world-renowned triumvirate of the Eiger, Mönch and Jungfrau and the internationally famous area of Gstaad – you’ll find everything your heart desires here!

SalzburgerLand Tourism

The landscape in SalzburgerLand with its breath-taking mountains, lush green mountain pastures, smooth hills and a tremendous abundance of water sources, recharges one’s body and soul. Water, in all its forms, guides the way in which we experience the natural world. Enjoy your holiday by and in the water, explore SalzburgerLand on a hike during the Alpine Summer, cycle on our fantastic trails or visit us in winter for perfectly groomed slopes and awesome snow parks, and never miss out our tasty culinary pathways.

Tirol Werbung

With 11.7 million international arrivals from more than 50 countries around the globe, more than 47 million guest room nights last year and 34 local tourist boards, Tirol ranks as one of the leading tourist destinations in the European Alps. Tirol’s 200-year-old tourism history is marked by visionary and intriguing characters. Summer and winter, visitors to Tirol appreciate unique outdoor experiences, a high level of personal services and superb tourist facilities, along with legendary and bespoke hospitality.

Trentino Marketing

Trentino is located in the north of Italy. If you look close at the outline of the province, it has the shape of a butterfly, with the Adige River as its body. That’s why the symbol of the Trentino is a blue butterfly. The transcendent Dolomites, Unesco World Natural Heritage site with its dense spruce forests and clear mountain lakes invites everyone to practice excursions in nature. The geographical and cultural bridge between Central Europe and the Mediterranean area is reflected in the region’s art, culture and lifestyle. The different valleys offer a mix of alpine traditions and Mediterranean “Italian lifestyle”, from cool mountain life to warm beach fun.

Valais/Wallis Promotion

Welcome to Valais: the majestic Rhône valley and its picturesque side valleys, framed by 45 peaks above 4,000 metres, blessed with 300 days of sunshine a year. More than 8,000 kilometres of marked hiking trails lead past Alpine streams and lakes; spectacular mountain bike trails meander over mountain slopes and through dense forests and thermal baths provide purest relaxation. Switzerland’s highest winter sports resorts guarantee snow on an overall length of around 2400 kilometres of slopes.

Research & Development

Read and download the results of our studies from the past view years!

R & D 2015 – 2018

Topic Study „Hiking“ and Vacationer Typologies 2017

Amongst other aims the study was focusing on the identification of the precise offerings with the highest utility for the target group, for each country market respectively, understanding of the term „hiking“ within the context of the target group. How is „hiking“ being interpreted by members of the target group? (e.g. long distance hiking/ trekking, mountain climbing, altitude hiking,…) and the identification of motives, which aim at an impactful and efficient approach of the target group.

The Future of Winter Tourism in the Alps

2016 the focus was all about “the Future of Winter Tourism” – development of future scenarios for winter resorts in the Alps. What does it need to stay attractive in the global competition, what keeps living and working in the rural areas possible and worthwile?

Changes in the society to a more urban lifestyle, less children learning to ski naturally, changes in the climate in the alpine regions, a diversification in the holiday behavior and many more were examined and presented at theALPS Symposium 2016.

The winner 2016

At theALPS symposium 2016 the winner for the ICRET Research Award 2016 was nominated. Three studies were nominated for the final round. Jürgen Schmude and Anja Berghammer (LMU University Munich) won the 1st place for their work „The Christmas Easter Shift – Simulating Alpine ski resorts‘ future development under climate change conditions using the parameter of the optimal ski day“. The 2nd place won Robert Steiger, Michelle Rutty, Daniel Scott and Peter Johnson (University of Innsbruck and University of Waterloo) with their study about „The Future of Olympic Winter Games in times of climate change“. Andreas Plank (University of Innsbruck) came 3rd place with his investigation about ski tourers‘ revealed risk-taking behavior on an online outdoor sports platform. 

ICE Magic Interlaken wins theALPS Recognition Award 2016

In the end of theALPS Symposium 2016 the winner was selected for theALPS Recognition Award. The process was to choose some of the best Good-Practice-Examples in the alps. The nominated projects were presented and the AlpNet-president Josef Margreiter gave the theALPS Recognition Award to Stefan Ryser (ICE Magic Interlaken).

The Future of Cycle Tourism in the Alps

The central theme of  the 2015 theALPS symposium, held in Moena, Trentino from 6 to 8 September, was the future role of cycle tourism in the Alpine area.  To this end, Prof. Harald Pechlaner (EURAC Bozen) was commissioned in cooperation with the Trentino School of Management to carry out a study into the present situation of Alpine bike tourism and also on the future demands for the regions.


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Press releases AlpNet

AlpNet: Karin Seiler, new president of AlpNet, January 2024

AlpNet, the leading alpine tourism network, has elected a new executive committee. From 12th January 2024, Karin Seiler, CEO of Tirol Werbung, follows Damian Constantin as the association’s new president. This appointment builds on AlpNet’s commitment to boosting alpine tourism.

AlpNet: Damian Constantin is the new AlpNet-president, January 2019

The network of Alpine tourism destinations elected a new president: Josef Margreiter, former AlpNet president for many years, is stepping down due to a new job position in Tirol Holding. Damian Constantin, Director of Valais Promotion, is the new president since 1st of January 2019. Vice presidents are Bernhard Joachim, Allgäu Tourism and Maurizio Rossini, Trentino Marketing. The general secretary stays with Bettina Haas, HMC, to keep continuity and geographic balance.

AlpNet: Alpine tourism gathers its strength, 2018

Ten leading alpine tourist organisations from Austria, Germany, Italy, France and Switzerland join forces to meet the challenges they have in common even better in future.

AlpNet visits Graubünden Ferien – St. Moritz, Feb 2017

During the FIS Alpine World Ski Championships, AlpNet (the association of eight leading tourism organisations from the European alpine region) visited St. Moritz, the competition venue.

theALPS Symposium 2016: Alpine Tourism impresses on competitiveness – Innsbruck, 2016

Approximately 500 tourism experts, travel agents and media representatives came together over the last three days in Innsbruck for the international networking meeting theALPS. Following a fascinating opening Media Summit event and a strongly attended Trading Room, the theALPS Symposium session was a high-quality conclusion.

“theALPS Media Summit 2016”: the principal challenges for alpine travel in winter – October 2016

As part of the research project “winter travel in the Alps”, a team of researchers from fivealpine countries has prepared up-to-date figures on this sector of the industry, based on various statistical sources.

Press releases AlpNet Partners

The press forum of Allgäu Tourism provides press releases in German. The information is concerning holiday- and destination issues in Allgäu, focussing on wellness in the Alps, biking, hiking, city trips and winter in Allgäu region. Moreover you’ll find information about statistics and business papers.

BE! Tourism Ltd. provides a comprehensive service for media professionals, including high-resolution images, video clips about the different destinations, background information, stories, reports and media releases.

Whether you want to research a particular topic in Graubünden or are still in search of the right story – Graubünden Ferien media center provides a press kit with a great variety of interesting research ideas to explore Graubünden.

In the press center of Luzern Tourism you can find the press releases (in German) from Luzern Tourismus AG as well as accompanying photographic material for downloading.

In the media center you can find information and brochures of SalzburgerLand Tourism.

Designed for journalists and bloggers, this designated area features facts and images, the latest press releases, events and contact information. Find the latest press releases, topics and information from South Tyrol.

Quickly find the information you need about Tirol: press releases, images, videos, audios.

The media room is a special service platform built around the needs of professionals in the world of media. It features textual content, photos and videos. A simple click is all you need to access the press releases, theme-based press kits, hints and suggestions for articles and services, pic galleries and images for tv reports.

In the media corner of Valais Switzerland you will find a wide range of useful documents for your research: press releases, news about the region and ideas for media visits. If you require further information or photographs, or would like assistance organising interviews or setting up a press trip, the Corporate Communications team will be delighted to help.

Meet the Alps

WTM London

ITB Berlin

Switzerland Travel Mart

The Alps: Facts & Figures

386 million
overnight stays of paying tourists were generated by all the Alpine countries together
126 million
overnight stays are accounted for by second residences and holiday homes in the Alpine countries
Every 2nd
bed in the Alpine region is a commercial bed; every 6th is a hotel bed
45 %
of all skiing days worldwide are taking place in the Alps
14,4 %
of all overnight stays in the EU-28 countries are taking place in the Alpine region
One third
of all skiing days are taking place in Austria (51 million skiing days)
temperature increase in the past 120 years because of climate change. Especially the Alps are strongly affected.
High biodiversity
You can find more than 4.500 types of plants in the Alps – 400 types of them are endemic
1.200 x 250 km
The Alps extend in an arc of 1.200 x 250 kilometres over 48 regions in 7 different states.

Sources: Eurostat (2016), BAK Basel (2016), Bundesamt für Statistik Schweiz (2016), DESTATIS Statistisches Bundesamt (2016), ISTAT L’Istituto nazionale di statistica (2016), Comité Régional de Tourisme – Provence-Alpes-Côte d’Azur (2016), Rhone-Alpes Tourisme (2016), Republic of Slovenia Statistical Office (2016), Statistik Austria (2016), Vanat (2016), Tiroler Landeszeitung: EUSALP (August 2018)


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Maria-Theresien-Straße 55
6020 Innsbruck

+43 512 53 20 300